DraftKings Partnered with Different Brands to Build Hype During the Super Bowl

Last updated on February 16th, 2024 at 08:30 pm

The Super Bowl is the biggest sporting event of the year. According to a survey, around 68 million American adults wagered more than $23 billion during the game between the Chiefs and the 49ers. While other sportsbook operators spent a lot of money during the Super Bowl Weekend, DraftKings partnered with different brands to promote its sports betting platform during the big game.

According to sportsbook pay per head solution experts, DraftKings’ print, TV, and digital media advertising budget declined 27 percent year-over-year. Instead of increasing its marketing expenses, DraftKings signed several partnership deals to make people remember the brand. In addition, some of DraftKings’ partners include Tums, DiGiorno, and Samuel Adams.

Stephanie Sherman, DraftKings’ CMO, said that they looked at opportunities that fuel the fans and drive engagement. Their goal is to amplify their brand’s message. They used the strategy throughout the year. For instance, they partnered with Dunkin’ Donuts to launch their online sportsbook in Massachusetts in 2023.

DraftKings Partnered with Different Brands for Marketing Campaigns

DraftKings Partnered with Different Brands to Build Hype During the Super BowlDraftKings collaborated with different non-sports brands throughout the year and increased its deals around substantial sporting events, including the Super Bowl. Thus, the company managed to gain exposure beyond its core audience. In addition, they offer authentic promos to their brands and create buzz using non-traditional gambling marketing methods.

It is always entertaining to think of methods to combine two brands to give customers something extra to enjoy during critical significant events. In addition, sports and food go along so well.

If you want to own a sportsbook as a side job, you must ensure it is ready for the NFL season, the busiest time for bookies. DraftKings knows this, so it teams with like-minded brands to attract extra exposure and provide a different fan experience.

However, creating a memorable marketing campaign is only the first step. You also need to know the role of customer service in a betting website. That way, you can retain players and attract new ones.

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